Can you imagine loving something so much that you keep coming back even though it often offers nothing in return? It is a passion, an obsession. All the blood, sweat and tears lead to a single fleeting moment where you feel most alive!
The word “prima” originates from the Latin word meaning ‘first’. Hence, it was only fitting that our first range be called the PRIMA Collection!
After months of preparation and attention to detail, it all leads up to a single launch and we’re so excited to share it with you!
Our PRIMA Collection was inspired by the sheer dedication and determination of prima ballerinas to achieve the perfect balance between strength and delicateness. In our designs we drew on the feminine details of typical ballet attire to bring you a collection that makes you feel beautiful no matter how you choose to wear it.
Passion will always move you in the direction of your authentic self. ~ Danielle LaPorte
The aim was to incorporate the styling of ballet dancewear with active/athleisure. As seen in the criss-cross detailing throughout the range which resembles the tying of satin ribbons.
Only the softest, high quality fabrics were chosen to ensure you remain comfortable while offering unrestricted movement during any activity. Our unique emulsion print adds the perfect pop of colour to the collection. The fusion of the range’s colour palette in this water ink pattern perfectly complements the fluidity and grace of movement in ballet.
At Rhythm & Flow, we believe that there is a lot to be learned from the strength and grace of a prima ballerina. We aim to celebrate your strengths and individuality by making sure you feel as beautiful in our activewear as a prima ballerina does wearing her tutu on opening night.
A lot of thought and love has been put into the details of every garment to bring you a collection that is unique, versatile and affordable. Our PRIMA Collection is sure to shine the spotlight on you anytime and anywhere!
