OUR VISION AND MISSION
Rhythm and Flow originated from a vision where movement, style and functionality meet. Our mission is to empower and make women look and feel their best!
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MEET OUR FOUNDER
Denise is a civil engineer turned dance and yoga teacher, and full-time boss babe!
The freedom of expression and ability to create through movement and dance brings Denise a joy that cannot be put into words. Just as we create and express ourselves through dance and movement, so do we express ourselves through what we wear.
Rhythm and Flow allows Denise to share her passion and create a brand that embodies freedom of expression while offering support and functionality through any type of movement. When creating our activewear, she wanted it to be more than just clothing and rather made to promote a healthy, balanced and active lifestyle that celebrates all women.
At Rhythm and Flow, we want to encourage women to be unapologetically unique, to embrace and love themselves, and celebrate their strengths. What better way to do this than by making them feel beautiful while working on being the best version of themselves.
WE BELIEVE THAT
'Slow fashion' describes a movement and approach to fashion that considers the processes and resources required to make clothing. Sustainable and ethical fashion choices include buying fewer better quality garments, limiting quantities manufactured and valuing fair treatment of people, animals and the planet
Being a proudly South African brand, we pride ourselves in supporting local trade and business by sourcing our fabrics from local suppliers and manufacturing our garments here in Durban.
Quality clothing requires care and attention to detail resulting in better construction and manufacturing of garments. This results in clothing that lasts longer, ultimately buying less, therefore, reducing the negative impact on our environment.
High quality fabrics feel better on your skin, are more comfortable when you move, and can make you feel beautiful. Each piece is designed and created with love and aims to move with you on your journey of self-discovery.
Movement is a universal language that brings unity and freedom. That is why Rhythm and Flow was designed for all the dreamers, movers, shakers, and unapologetically authentic.